EVA

First market prices are the initial price at which an agricultural product is sold in the nearest market to its place of production, at marketplaces, collection centers, farms, or temporary and permanent infrastructure, among others. This price is generated for a product that meets the market’s established conditions of presentation, variety, and commercial unit, which reduces the heterogeneity presented in negotiations conducted at the farms.

First Market Prices is a strategic initiative of UPRA within the framework of Municipal Agricultural Evaluations (EVA). Its purpose is to improve understanding of the economic dynamics in the agricultural sector at the municipal level. By collecting detailed data on sales prices in markets close to production areas, it is expected to significantly contribute to public policy formulation, agricultural activity sustainability, and the economic well-being of farmers and their families.

With this statistical exercise, it will be possible to:

• Monitor the price dynamics perceived by farmers when selling their crops.
• The time relationship these prices have with those observed in transactions carried out in the following links of the commercial chain.
• The percentage share of first market prices with those paid by urban consumers when acquiring the products.
• Obtain information on the productive context and the logistical costs necessary to bring products to consumption centers.